How to do marketing case studies?

If you need marketing case study help assignment essays, just follow the steps below:

Market survey

This is the primary step towards writing a research paper. Marketing case studies should begin with a survey. Marketing survey requires the collection of quantifiable and un-quantifiable data on the company’s marketing policies. Refer to our marketing case study assignment samples to know how to conduct a marketing survey.

Research objective

Surveys may differ from each other based on their research objectives. Some surveys may either be product-oriented, customer-oriented or brand-oriented. Yet another group of sample surveys are performed to reveal insight into customer behavior exclusively.

Situational analysis

A marketing student must conduct two types of analysis: internal analysis and external analysis using a variety of marketing tools like SWOT, PESTEL and Porter’s five forces model. These tools help companies to locate the competitive advantage of business within a particular industry. They are explained below:

• SWOT: A SWOT analysis is defined as a structured planning method used by the company to test the commercial viability of a new product or an existing product. For MBA students, it is one of the basic tools for writing marketing case study assignment essays. For detailed information, have a look at our SWOT analysis case study assignment help.
• PESTEL: It stands for the political, economic, social, technological, environmental and legal factors that can influence the market conditions of a product. Another important tool for a market analysis for MBA students.
• Porter’s Five Forces: Introduced by Harvard professor Michael E. Porter, the five forces help to understand the competitive advantage of a particular company or product within specific market conditions —

• Threat of new entrants
• Threat of substitutes
• Bargaining power of suppliers
• Bargaining power of buyers
• Industry rivalry